Final Project

Course in Social & Political Marketing – Final Project


1. Assignment
1.1. [Due 16.01.2007] Write a 3000 word Political Marketing policy paper, on the topic of re-branding and enhancing ISRAEL's image in the UK {Glocal Strategy}. Based on the MINDSPACE, MINDTREK, MINDART, MINDBRAND {Nation Branding Tool} and MINDCOM frameworks. Your team is representing a Brand consulting firm hoping to win a $5 million account with the Israeli Ministry of Foreign Affairs. Your policy paper is to be presented to a team of Israeli Government representatives – The Israeli Minister of Foreign Affairs {the direct addressee of your paper}, The Israeli Ambassador and consular officers to the UK {the Communications Attaché, Commercial Attaché, Tourism Attaché, Military Attaché, Agricultural Attaché and Cultural Attaché}. Communication officials from the Foreign, Industry & Commerce and Tourism Ministries and the IDF. Members of the local Israeli lobby and Jewish Community.
1.2. [Due 16.01.2007] Translate the essential elements of the policy paper into a 7 minute {exactly!} PowerPoint presentation; to be presented in class.
1.3. The Policy Paper is to be written in a policy paper format as discussed in Homework no. 1.
1.4. Delivery of policy paper – on paper and word-file on date.
1.5. Delivery of presentation – on paper and PowerPoint-file on date.
1.6. Performance – Workgroups of 3/4 Students.
1.7. [Due 26.12.2006] Present the names of the Students in your group. Delivery on paper in class and word-file by e-mail on date.
1.8. Requirements:
1.8.1. All students must participate in assignment.
1.8.2. All students must participate in presentations.
1.8.3. All students must attend class on 16.01.2007 ON TIME (!) at 14:30.
1.8.3.1. Students not attending will not receive final grade for course.
1.8.3.2. Class doors shut at 14:30 (no late attendees).
1.8.3.3. Recommendation – arrive at 14:15.
1.8.4. All Groups must organize the technical elements of their presentations by themselves.
1.8.4.1. Presentation on class computer (bring CD) or . . .
1.8.4.2. On personal laptop (check technical requirements).
1.9. Grading – 40% of total course grade.

2. Text, Readings, Materials
2.1. Required Reading
2.1.1. Final Project - It isn't enough to defend your position/ Haim Handwerker/ www.haaretz.com, 22/12/2005
Course website – Articles.