Policy Paper #6

Course in Social & Political Marketing – Readings 8

Topic 6 – MINDCOM – The ART of IDEA Communications [25.01.06]


1. Text, Readings, Materials
1.1. Required Reading
Chapter 12 – Promotion: Creating Messages, pgs 259-286;
Chapter 13 – Promotion: Selecting Media Channels, pgs 287-322;
Chapter 15 – Establishing Budgets and Finding Funding Sources, pgs 345-370;
Social Marketing/ Philip Kotler, Ned Roberto, Nancy Lee/ SAGE Publications,
2002; Second Edition/ ISBN 0-7619-2434-5; Source: Library
1.2. Recommended Reading
1.2.1. Chapter 7 – Distributing the Place's Image & Messages, pgs 162-193;
Marketing Places/ Philip Kotler, D. Haider, I. Rein/Free Press, 2002/
ISBN 074323636X {on nation branding}; Source: Library.
1.2.2. Part V – Creating a CRM Campaign, pgs 141-226;
Brand Spirit – How Cause Related Marketing Builds Brands/
Hamish Pringle, Marjorie Thompson/ John Wiley & Sons, 2001/
ISBN 0-471-49944-7 {on social marketing}; Source: Library.
1.2.3. Chapter 9 – Spinning to Sell a Product, pgs 176-201;
SPIN This/ Bill Press/ Pocket Books, 2001/ ISBN 0-7434-4267-9
{on political marketing & PR Spin}; Source: Library.
1.2.4. Chapter 6 – What to Say and Do When a Crisis Strikes, pgs 141-156;
Chapter 9 – Communicating with the News Media, pgs 199-218;
The Crisis Counselor/ Jeffery Caponigro/ Contemporary Books, 2000/
ISBN 0-8092-2490-9 {on crisis management}; Source: Library.
1.2.5. Chapter 4 – The Wielding Soft Power, pgs 99-125;
SOFT Power/ Joseph S. Nye/ Public Affairs, 2004/
ISBN 1-58648-225-4 {on public diplomacy}; Source: Library.
1.2.6. Chapter 12 – Culture Jamming: Ads Under Attack, pgs 279-310;
NO LOGO/ Naomi Klein/ Picador, 1999/ ISBN 0-312-20343-8
{on social marketing & anti-globalization}; Source: Library.
1.2.7. Topic 6 – Strengthening U.S. Public Diplomacy Requires Organization, Coordination, and Strategy/ S. Johnson, H. C. Dale, P. Cronin Ph.D./ The Heritage Foundation, no. 1875, August 5, 2005/
{on public diplomacy}; Source: Course Website.
1.2.8. Topic 6 - Spinning Russia/ Julian Evans/ Foreign Policy,
November 2005/ {on public diplomacy}; Source: Course Website.
1.2.9. Topic 6 - Love Those Boomers/ Louise Lee, with David Kiley/ BusinessWeek, October 24, 2005/ {on Marketing Communications};
Source: Course Website.